Creative Brief

1. What is the project about?
Our project is about the catch and release policy at Onondaga Lake. It is sad that people of the area can not enjoy the possibilities of the lake because of it pollution problem.
2. Describe what FORM the project will take.
Our project will take the form of a public demonstration. We will set up a fish exchange stand on the shore of Onondaga Lake.
3. Why do you want to work in the location you have chosen?
It is a real shame that the lake’s recreational potential was destroyed by pollution. We want to highlight this fact but setting up right on the shores of the lake where people who be fishing anyway.
4. What is the history of the site?
In the 1970s fishing was banned. Later it was opened on a catch and release basis.
5. Why is this site particularly appropriate for the project?
Our target audience is those who fish and visit Onondaga Lake. We would be offering fishing equipment rentals and a fish exchange so the participants will have easy access to participation in project if we are on the shores.
6. Is this project an integration or an intervention, and why?
This is a project of intervention. We are pointing out the fact that it is ridiculous that a lake cannot be used for recreational activities that are available at most other lakes. We want to bring more awareness and attention to the problem.
7. Will you get permission to work in the site?
Yes we would need permission from the town to set up a stand and fish exchange pool.
8. How does the piece disrupt OR fit in with the surroundings?
The project fits in with the surroundings because people can fish and it does make sense to have a pole rental stand. It becomes intervention with the idea of a fish exchange
9. Name at least one artist project that we have looked at this semester that inspired your project and explain why your project is related.
The Yes Men are doing a similar project in that it suddenly points out an issue. We both will work with the surroundings to bring awareness
10. What are the goals & objectives of the project?
The goal is to remind people that not being able to do a normal lake recreation at a lake is a problem. They need to see that we really need to get this lake cleaned up.
11. How will you measure success for your project?
I will measure success by the amount of people to participate or even see our stand. Also the more publicity we get the better.
12. Profile the target audience. Who are they? What do they care about? What are their expected reactions.
The target audience is the city of Syracuse since it is their lake. They should care about the lake in the city. I hope the reactions will be slightly taken back and surprised. This will show that they realized that our stand is a satire and not a serious business.
13. How do you want your audience to interact with your project?
I want there to be people who actually rent polls and then exchange their mercury filled fish for fresh ones. I want them to ask questions and raise awareness themselves.